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  1. When People Talk, You Should Listen

    by on 08-24-2011 at 03:37 PM
    This one's for the marketers! And, OK, our fans and followers, too!

    I'm really happy to say Sierra Trading Post got a sweet mention on Social Media Examiner yesterday. Andrea Vahl wrote about fan engagement. She called out STP for our one-to-one commenting practice under "Respond and Engage."

    This is a big deal for me because I believe responding, not simply reacting, is the key in doing social right. Plus, I really respect Michael Stelzner's work.

    One of