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  1. Brand Spotlight on Smith Optics (+ Win Some)

    by on 03-15-2012 at 08:54 AM (Sierra Blogging Post)
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    Smith is one of the best optics brands on the planet, and Sierra Trading Post is proud to offer products by this cutting-edge brand (at fantastic deals, of course). Want to snag a freebie from Smith? Keep reading to find out how!

    From the Kitchen to the Pinnacle of Performance
    Believe it or not, Bob Smith, founder of Smith Optics, made his first pair of ski goggles at his kitchen table. Back in the early Sixties, Smith would occasionally
  2. SIA Snow Show Report: 5 Great Brands to Watch

    by on 01-28-2012 at 03:32 PM (Sierra Blogging Post)
    Despite the disappointing lack of snow so far this winter, the 2012 SIA Snow Show is still an exciting place to be this year. The show, which takes place near downtown Denver, kicked off on Thursday, January 26 and will continue through the weekend. I attended the show yesterday, and the general mood around the Colorado Convention Center was upbeat, especially when a late-morning snow flurry kicked up outside. Although it had stopped snowing by lunch, it felt like a positive omen. There are a lot
  3. Brand Spotlight on Obermeyer (+ win some!)

    by on 11-10-2011 at 08:54 AM (Sierra Blogging Post)
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    Update: Congrats to MtnGirl. You had the winning comment — way to go! If you didn't win, don't worry. We have a new brand spotlight every Thursday, so there will be plenty more chances to win. Stay tuned!

    Klaus Obermeyer moved to Aspen, Colorado in 1947 to pursue his longtime dream of skiing and working in the Rocky Mountains. During his time off from teaching at the Aspen Ski School, Klaus decided to use his engineering knowledge and start creating
  4. Five Videos to Help Get You Pumped for Ski Season

    by on 11-01-2011 at 03:26 PM (Sierra Blogging Post)

    Salomon Freeski TV, Season 5, Episode 01 - La Niņa: Meaning "little girl" in spanish, La Niņa dumped some pretty impressive powder last year. Not coincidentally, this oceanic phenomenon also made for one amazing ski season, and Salomon was there to capture the shenanigans on film. Nice.

    K2 & Nimbus Independent - En Route Alaska: This film follows
  5. Thrill-Seekers: Top Five Spots for Winter Sport in North America

    by on 10-11-2011 at 09:00 AM (Sierra Blogging Post)
    Whether you're a die-hard winter sports fanatic or just considering adding more thrills to your bucket list, here are our top destinations for winter adventure (in no particular order):

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    Snowboarding at Mammoth Mountain:
    According to World Snowboard Guide, Mammoth is universally considered one of the best places to go snowboarding in the U.S., hands down. Just a stone's throw from Yosemite National Park, Mammoth is loaded with award-winning terrain
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